A new campaign slogan of Department of Tourism (DOT) in exchange of WOW Philippines, It’s More Fun in the Philippines. This new campaign slogan aims to attract more tourists to invite here in Philippines. The new slogan had been leaked on social networking sites before its official launch on January 5, 2012. It became a worldwide trend on Twitter.
The critics said that the new slogan was a copycat from the old slogan from Switzerland, It’s More Fun in Switzerland.
“In the meantime, critics who slam the new slogan as a rip-off of a six-decade-old Swiss tourism advertisement should give their lament a rest and rechannel their energies into bridging the disconnect between the slogan and many of the nation’s realities.
Instead of complaining because of the DOT’s use of a supposedly pre-loved line (we give Jimenez the benefit of the doubt, that the campaign is no copycat), why not accept it as a challenge to prove that it’s indeed more fun here than in Switzerland or any other place on earth?” –newsinfo.inquirer.net
Why it’s more fun in the Philippines?
“It’s more fun in the Philippines because the people are honest and friendly. In general, they may be one of the poorest, but would give the shirt off their back to a complete stranger. That is true hospitality!” — David Kudransky, California
“It’s more fun in the Philippines because Filipinos often smile without any reason and it’s contagious. They have the natural sense of happiness which makes tourists love the Philippines and the people as well.” —Blossom-kun Ekhsdi
“It’s more fun in the Philippines. It’s where singing is not a talent, but a hobby. People who have less smile more, and a stranger is always a part of the family.” — Francis Erneth Mojado Lu
“It’s more fun in the Philippines because of the Filipino’s innate faith in God. So whatever happens, God is still in full control. This is why we rise above our tragedies — we move on, we believe that in the end, we will triumph! It makes us one of the happiest people on the face of this planet. Add to that the incredibly, unbelievably beautiful coastline! Oh, and we just did the zipline in Agas Agas, Leyte! A must-do!” — Luchie S. Callanta
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On the other hand, there were people who made pictures related to this campaign
Giants. More fun in the Philippines. By Frank Aldana
Smiles. More fun in the Philippines. By Les Lesaca
Hanging Out. More fun in the Philippines. By Fol Rana Jr., photo by Kris Rocha
Reese’s. More fun in the Philippines. By Spanky Enriquez, photo from 365greatpinoystuff.wordpress.com
Double deckers. More fun in the Philippines. By Carlo Vergara, photo from erikajumps.wordpress.com
Cosplay. More fun in the Philippines. By Roland Benzon, photo by Mon Corpuz
Penology. More fun in the Philippines. By Ed Geronia, photo by Bullit Marquez/ AP
Pet fish. More fun in the Philippines. By Les Lesaca, photo from dailymail.co.uk
Change of address. More fun in the Philippines. By Frank Aldana